“Gail Rubinstein has been my performance Manager for over eight years. There are not many Mangers within our industry I respect more. Gail made it her business to know my business, which felt more like dealing with a trusted partner rather than a company rep.”  

Eugene Field Senior Sales Manager, Open Road Infiniti Langley 

"Gail is an amazing performance coach! She has worked with me to help me grow my business and better understand the intricacies of pre-owned vehicle marketing. She is always a pleasure to deal with, I would highly recommend her to anyone looking to improve their process, sell more cars and make more money."  

Patrick Regan Pre-Owned Manager, Palladino Honda

“Gail has been working with our store for approx. three years. In this time our used car department has had a full 360 turn around; the 90 day units are minimal; inventory turnaround is much better and last but not least the used car manager is much more aware and on top of his department. As our performance manager, Gail is always easy to contact, very helpful and is a hands on manager. As a general manager at our dealership I feel Gail is looking out for our store and is in constant contact with us……Glad we have Gail to help us!”

Paul Ebbs General Manager, Schwab Chevrolet, Leduc Alberta CANADA

“On a monthly basis we meet with Gail online and over the phone to discuss our inventory situation as well as market trends. Gail is quick to offer us praise only when we deserve it and lets us know when we are missing an opportunity to improve. This has resulted in an increase of preowned volume as well as a price reduction schedule that maximizes our profitability and enhances our healthy turn rate. We look forward to every interaction with Gail as she is knowledgeable, personable, and has a great sense of humor!” 

Mazen Aboulhosn General Sales Manager, Mercedes-Benz Downtown Calgary 

“Gail Rubinstein is the Used Vehicle Performance Manager for almost every store in our automotive group. I know all of the used vehicle managers consider Gail to be a partner and valuable resource in running their respective used vehicle departments. Her insight into the used car industry, her understanding of our culture and goals as well as her knowledge of the software has helped us move our dealerships forward in what is becoming a more complicated industry. At the same time, Gail is always prepared to turn to other sources to help deal with challenges we may face. She is a delightful person but more importantly is very humble and prepared to do whatever it takes to help us become more successful. Gail has truly been a valuable asset in helping our used car departments operate more efficiently and profitably.”

Chris Murray General Manager, Murray Chevrolet Cadillac Lethbridge Murray Automotive Group

“Gail has been our Performance Manager for several years when I was responsible for the online component for the Hyatt Automotive Group. She was instrumental in driving us forward. He management style, leadership and tenacity forced us to get better at what we do with regards to evaluating trades, purchasing and eventually pricing and merchandising our inventory online so that we could not only compete in this new competitive online world, but excel. She helped us build the processes that laid the foundation for our success, which in turn improved our financial situation, allowing us to be more fiduciary responsible and ultimately more successful. Gail helped our team members get better at their job in every way!" 

Stuart Kasperski Marketing, Mercedes-Benz Downtown 

“I have had the privilege of working with Gail Rubinstein for several years. She brings an enlightening approach to the rapidly evolving used car department. Our team has embraced Gail’s transparent approach to vehicle appraisals, which in turn has helped us not only win more car deals but increased our bottom line. We look forward to our monthly calls as she brings something new each time. Gail is always a phone call away if questions do arise. We consider her a great asset and look forward to many years of continued support.” 

Derek Keeler General Manager/Partner, Murray Chevrolet Buick GMC Estevan  

“Gail has been my Performance Manager for many years. Always able to bring some new insight to the table every time we talk!” 

Joe Hill Used Car Manager, Westwood Honda 

“I have worked with Gail for several years and find her approach to be very refreshing. She works with the store management team to look for ways to continually improve performance. She shows a sincere interest in ensuring our success and as a result has earned my trust.“ 

Sharon Rupal General Manager, Open Road Mazda Port Moody  

“I have worked with Gail Rubinstein for the past few years. She has been a huge help in maintaining and marketing our pre-owned department. I have seen proven success in profit as well as increased inventory turns. As well she is always quick to respond when I have an issue or need a second opinion on a strategy.” 

Shane Carlson Sales Manager, Auto Clearing Chrysler  

“Gail meets regularly with our Sales Managers and General Managers. In her role, Gail acts as our coach to help us better manage our used vehicle inventories. By helping us turn our inventories faster, along with other things that she works with us on, she helps us to sell more vehicles, and earn more money. Gail has been an integral part of our dramatic improvement in these areas over the past five years. Gail is consistent, straight forward, and very effective in coaching our management team. Often dealing with the egos and stubbornness of Sales Managers in the auto industry can be challenging. In working with our managers, Gail has consistently demonstrated a wonderful ability to have them do what she recommends, and feel accountable to doing what they commit to her that they will do. As our coach, Gail has been instrumental in the Harris Auto Group’s success.”  

Mike Harris President, Harris Auto Group 

“Gail’s knowledge and insight into running a Used Vehicle Department has been an asset that our dealership from has greatly benefitted from. Ignoring her suggestions and strategies are guaranteed to cost you money. If you want to be profitable running a Used Vehicle Department pay close attention to everything she has to offer.”  

Rob Taylor General Manager, Murray GM - Abbotsford